Turn Your Instrument Building Passion Into a Business.

You’ve spent years building your instruments, playing music, and developing your craft. But getting your work online — with a professional website, branding, and marketing — feels overwhelming.

That’s where I come in. I’m Shane Speal, builder, performer, and long-time leader in the cigar box guitar community. With Luthier Launch, I work directly with instrument builders like you to finally create your own professional websites, storefronts, and branding — without the confusion.

Best of all, I know what makes instruments sell faster and at higher profits.

You don’t need to juggle 15 different web programs or apps. You need a guide who understands this world and speaks your language, so you can get back to the shop and build more.