Get Your Guitar Business Online — With Help From Someone Who Understands

Set to Launch!

It all starts with a call straight to Shane Speal

Luthier Launch's founder, Shane Speal is a musical marketing powerhouse - and he's ready to help you get your instruments launched on websites, social media and events. Your journey begins with a one-on-one video chat directly with Speal.

  • $150

It Starts Here: One-On-One Video Consultation with Shane Speal

Before we launch your business, let’s talk. This 45-minute video call is where we look at what you’ve got, what’s missing and how to move forward. Whether you’re just starting out or trying to level up your game. I’ll give you expert feedback, some tips you can use immediately and a game plan to move forward. After the call, you’ll get a personalized PDF with a summary, checklist, & recommendations (no pressure).

  • $995

Solo Builder - Your own online store

Your own website & online storefront that showcases your work. Built to truly entice instrument buyers. Includes: - One-page website with ecommerce store - Your own domain name - Custom homepage graphic - Basic search engine optimization (SEO) - Contact form + social/email links - Personal input and review from Shane Speal Ideal for: First-time builders, part-time craftsmen, or anyone needing a simple web presence.

  • $2,495

Builder Brand - Website, social media & branding with room to grow.

This package is designed for builders who are actively selling or performing and want a stronger online footprint - including social media. . Includes: - Custom 4–5 page website - Online store setup - Logo refresh or new logo creation - Product photo editing/guidance - Email list setup (Mailchimp, etc.) - Instagram and Facebook setup and integration - Strategy session with Shane - 30 days of post-launch support

  • $4,995

Luthier Empire - Full-scale branding and marketing for serious builders

If you're building full-time, attending festivals, or growing your business in a major way, this comprehensive package gives you every tool you need. Includes: - All features from the Builder Brand package - Full brand identity (logo, color scheme, typography) - Custom promo video for your website or social media - 3-part automated email sequence - Press release and blog content - 60 days of coaching after launch

Testimonials

Luthier Launch's own Shane Speal is known as a leader in musical instrument marketing.

"The Man Who Re-invented the Cigar Box Guitar and Sparked a New DIY Instrument Movement"

Fox Chapel Publishing

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Shane is passionate and professional. He knows his stuff and you will benefit greatly to work with him.

Dennis Woloch - art director for KISS

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"[Shane Speal] is universally recognized as the prime mover of the cigar box guitar cult"

Premier Guitar Magazine

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The best service in the world goes here

What do you offer, and why should people sign up for it? Let them know here.

An overview of my services

Give people a high-level view of everything you offer.

Consultation

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Writing

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Editing

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Storyboarding

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Seminars

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Feedback

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